What makes users stick around on streaming apps? Is it content, the ease of navigation, or perhaps the personalized recommendations? The truth is. It’s a mixture of all these elements that collectively create an effortless and deeply satisfying user experience.
As the competition heats up in the streaming industry, platforms must go beyond the basics to hold and retain audiences. According to Statista, there are over 3.9 billion users across different OTT streaming apps. They crave platforms that know their likings, suggest personalized content, or do so with their viewing patterns.
User retention in streaming apps becomes more challenging when hundreds of options are available in the market, all competing to onboard maximum users. The more platforms there are, the easier it gets for users to switch if they’re not consistently impressed.
With over 15 years of experience in app development, experts at Cubix know inside out how to make an app successful. To help you with the user retention challenges once and for all, this blog shares a few tested & tried strategies that will help you enhance your app retention rate and convert casual viewers into loyal subscribers.
Why is User Retention Essential to an App’s Success?
User retention is all about how well your streaming app is to persuade users to come back again. It’s a key metric that shows whether people find enough value in your app to stick around after their first visit. The high customer retention rates are a good sign that they enjoy the experience.
On the other hand, low retention could be an indication of issues with the app’s user experience, content, or maybe features part of it. Here is why app user retention matters most in a niche of streaming:
- Smart Spending: Keeping existing users is usually cheaper than attracting new ones. Your focus on retention will cut down on marketing expenses and make it profitable.
- Building Brand Loyalty: When users consistently return to your app, they begin to develop an emotional connection. This loyalty prevents them from switching you and creates a strong brand identity.
- Word-of-Mouth Marketing: Happy users are your best marketers. They’re more likely to recommend your app to friends and family, helping you gain new users without extra cost.
- User Insights: Long-term users can offer insights that help improve your app. Their feedback can guide updates to features, content, and the user experience.
- Customer Lifetime Value (CLV): Users who stick around tend to spend more over time. A higher Customer Lifetime Value (CLV) means each user generates more revenue.
- Beat the Competition: In a crowded market, user retention can set your streaming app apart. A loyal user base gives you a competitive edge, making your service the go-to choice over others.
